Promotion Strategy




            In her first collection she produced a widely renowned piece, the bodysuit, along with a seven piece system of dressing. The bodysuit proved to be very versatile having the ability to be worn with both long and short skirts, denim, under a suit or blouses, proving to be a hit in both professional and casual settings. Donna Karan prided her designs on comfort and wearability using only the best fabrics. The comfort of DKNY gear made it easy for Karan to also design a sport and foot ware line
          The DKNY collection has grown to include a line for men carrying sweaters, blazers, T-shirts and denim.
          DKNY lingerie incorporates sexiness and comfort. From camis to bikinis Karan uses stretch fabric- nylon, cotton and spandex- so that when a woman feels pretty in DKNY lingerie, she is also comfortable.
          There are also DKNY accessories that usually make a bold statement. DKNY watches are top notch when it comes to designer watches. All designs have high quality standards such as having a polished stainless steel case with mineral crystal as well as being water resistant.
          Donna Karan's Accolades include the Coty Award in both 1977 and 1981 recognizing fashion excellence. In 1984, not only did she have her first child, but Donna Karan was also inducted into the Coty Hall of fame.
          The reason why Donna Karan has been such a big success is that she is truly devoted to her work and more importantly, the comfort of her customers standing by her credo of only designing clothes in which she herself would wear.

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