BRAND
DKNY (Donna Karan New York) is a label of fashion designer Donna Karan. It is also the name of a clothing store in New York City featuring Donna Karan's associated line.
DKNY was founded in 1989 in New York by Donna Karan inspired by her daughter, Gabby, as a younger, cheaper version line compared to her existing Donna Karen New York label.
DKNY became a publicly-traded venture 1996, and in 2001, was purchased by French corporation Louis Vuitton Moet Hennessey.
Product Positioning
The Donna Karan Collection is a modern system of dressing created to appeal to women's senses on every level. Founded on an intuitive understanding of a woman's needs and desires, this exclusive collection embodies the ultimate in luxury, sensuality, comfort and creative expression, always utilizing the finest quality fabrics, workmanship and technological innovation.
Target Market
DKNY disign for men and women who aspire to wear the latest fashion designed by Donna Karan. So the target market of DKNY is fashionable.
Product Line
Women
- Dresses
- Sweaters & Cozies
- Pants & Skirts
- Swim
Men
- Shirts
- Denim & Pants
- Jackets & Outwear
- Underwear
great combination of photos and text!!
ReplyDeletearen't they too sexy? (LOL)